BRANDING & MERCHANDISE / GRAPHIC DESIGN / 2023
Sibos 2023 Tote Bag Design
A sustainable, ESG-themed tote bag design created for Premium Technology at Sibos 2023.
01 / Overview
Overview
Premium Technology commissioned a sustainable, ESG-themed tote bag for Sibos 2023, a global conference for financial leaders.
The design brought the company’s sustainability message into a physical conference touchpoint, extending its brand beyond digital products.
02 / The Challenge
The Challenge
The tote needed to stand out at a major fintech convention while representing Premium Technology’s environmental, social, and governance principles.
The visual direction also needed to support the company’s global outlook without feeling too aggressive or disconnected from its brand identity.
03 / Research & Discovery
Research & Discovery
I studied bag layouts, print formats, and visual cues commonly associated with sustainability.
Early exploration ranged from high-contrast orange graphics to more grounded palettes, helping clarify how to balance visibility with the company’s brand.
04 / Process & Iterations
Finding the clearest path through the work.
The first concepts were set aside because their graphics felt too aggressive and strayed from the core brand identity.
I shifted to organic, earthy hues and an inviting typeface, then combined global landmarks such as the Statue of Liberty with an integrated QR code.
05 / The Solution
A system designed to make the important parts easier to see.
More than 500 bags were distributed to conference visitors at Sibos 2023, which had 9,000 financial professionals in attendance.
The QR code connected the physical giveaway to Premium Technology’s digital presence, while the sustainable materials and visual direction carried the ESG theme into the event.